Released on = July 21, 2006, 5:27 pm

Press Release Author = The Sykes Group

Industry =

Press Release Summary = Leadership experts will be featured speakers at
International Conference.

Press Release Body = Virginia Beach, VA, July 5, 2006-Ed Sykes and Joy Fisher-Sykes,
Co-founders of The Sykes Group, will be featured speakers at the 2006 Toastmasters
International Convention held at the Washington Hilton in Washington, DC, on August
26th. The title of their presentation is "The Business of Toastmasters: How to
Create a Vibrant, Motivated and Profitable Club."

Ed Sykes and Joy Fisher-Sykes will share secrets for treating your club,
association, or group as a growing business. Ed and Joy, while volunteering for
Toastmasters as Club Extension Specialist and District Public Relations Officer,
respectively, have created and mentored five new clubs in 2006: Norfolk Naval
Shipyard HRSC, GEICO, Booz, Allen and Hamilton, Verizon, and Johnson Controls, with
vibrant starting memberships of over thirty plus and growing. They are currently
working with State Farm Insurance to start a new club. These organizations realize
that outstanding communication skills improve employee morale, customer relations,
and, ultimately, better performance and bottom line.

"Many non-profit groups act like they are non-profits," says Ed Sykes. "However,
they have an obligation as leaders to market, provide the product or service
guaranteed in their "contract" (the membership application), and take care of their
"customers" (the members). "Just like a corporation," says Joy Fisher-Sykes, "you
are responsible for working with your "shareholders" (your area, division, and
district officers) to provide the best product or service for your customers to
grow your "business" (the organization).


Web Site = http://www.thesykesgrp.com

Contact Details = The Sykes Group is a leading provider of leadership, customer
relations, presentation, and motivation solutions for corporations, government
agencies, and universities. The Sykes Group is located at 2133-126 Upton Drive
#234, Virginia Beach, VA 23454. For information on their programs, call
757-427-7027, e-mail info@thesykesgrp.com, or go to www.thesykesgrp.com.